Over 120 Top Tips for Running an Ecommerce Web Site
Chris Barling & Bruce Townsend Actinic
In a remarkably short space of time, the internet has moved from being a new and relatively unknown technology to being an accepted part of everyday life. In recent years it has been the fastest growing sales
channel in most sectors of business. Not long ago companies asked the question, ‘Can we afford to start selling online?’ Now they are asking, ‘Can we afford not to?’ Since 1996, Actinic has specialized in
helping small and medium businesses to sell on the internet, and tens of thousands of businesses have got started with Actinic. Actinic also supplies EPOS and mail order systems for small and medium
companies, which gives us valuable insights into ecommerce in an overall business context.
This book shares the basic steps to setting up shop on the web, together with the key lessons we have learned that can make the difference between success and failure.
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